Audience and List Building for Profit

Audience and List Building for Profit

‘But I’m a mentor, tutor and writer, not a marketeer. I hate sales.’ I said that a lot during and after publishing my first book and while I was moving my teaching/mentoring business online. Let’s break that down, back to front. ‘I hate sales’: hmm, something wrong...
Authenticity: why I killed off my pseudonym

Authenticity: why I killed off my pseudonym

As many of you know, I initially published my first thriller Black Flag under a pseudonym. I liked my alter-ego. He was a cooler, better-looking and braver version of me. The problem was, I wasn’t being authentic. Authenticity is a hallmark of leadership. I believe...